Friday, May 11, 2012

What’s in a nameplate? A look at newspaper logo trends and styles.
Out of all the evolutions in newspaper design over the last century, none have been more transforming than the styling of nameplates. 

They are the crowning jewel of a newspaper’s design, setting the tone for the style of the entire publication.
The nameplate is the lynchpin in a publications brand. And to most casual observers it is the single most recognizable element of a newspaper’s design. It helps readers to develop a connection between the brand and the content in a way that enables the formation of preferences and judgements.

Technology has heavily influenced nameplate design trends over the years. And although some newspapers have opted for a traditional look, paying homage to the letterpress era, the opportunity to innovate and explore new styles has never been so apparent.

A photo-essay (or photographic essay) is a set or series of photographs that are intended to tell a story or evoke a series of emotions in the viewer.

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